An epoch is a specific period of time during which events such as voting, spend, allocation of reward happens. It is 2 weeks of duration(14 day period). The first one being started on 9th of October 12 AM UTC to the 23rd of October 12 AM UTC.
every EPOCH there is new allocation of CYPR tokens will be emitted to merchants/brands which vary based on the month and year.
Vote for your favourite brands in a particular epoch and see it being reflected in the upcoming Epoch, get incentives in the form of USDC with specific merchants of that Epoch.